Unique Beauty
A salon and spa located in Lethbridge, Alberta that provided individualized beauty treatments.
Work Completed
Problem
Unique Beauty was launching a new salon and needed a comprehensive marketing strategy and plan to establish their brand and attract customers to their business. They needed everything - a logo, a website, and business collateral. Additionally, they wanted to leverage social media to increase engagement with potential customers and create a buzz around their new business.
Solution
To address these challenges, BuzzMate Marketing created a stylish and modern logo and branding documentation. We created a website that was not only aesthetically pleasing but also functional, with features that allowed customers to easily book appointments and view service options. We also designed and printed branded materials such as business cards that helped create brand recognition and establish Unique Beauty’s identity. Furthermore, we also crease a social media strategy that included regular posts with high-quality visuals and engaging captions.
Result
As a result of our efforts, Unique Beauty was able to successfully launch their new salon and attract a steady flow of customers to their business. The website saw a significant increase in traffic with many customers using the booking feature to schedule appointments. The social media strategy helped increase engagement with potential customers resulting in growth in the salon’s social media following. Overall, our work helped Unique Beauty in the successful launch of their new salon.
“Melissa’s attention to detail and creativity truly set my salon apart from the competition. She took the time to understand my vision for the business and translated it into a brand that perfectly encapsulates the essence of unique beauty.”
— Tanya Christensen, Owner of Unique Beauty