Collaborative Divorce Alberta Association
A province-wide association of Collaborative Divorce professionals trained to help couples achieve fair and respectful divorce settlements.
Work Completed
Problem
The Collaborative Divorce Alberta Association was facing the challenge of increasing its membership and raising awareness of Collaborative Divorce. They needed a marketing strategy that could effectively communicate their value and attract more members to their association. Additionally, they wanted to accomplish these goals while keeping costs down, as they had limited resources to allocate towards marketing.
Solution
To address these challenges, BuzzMate Marketing overtook the management of the association’s existing website and created a content plan for the association’s two unique audiences which included regular social media posting, blog posts, and email campaigns. By leveraging various digital marketing channels, we were able to effectively reach the target audiences to drive membership up and communicate the value of Collaborative Divorce to the general public.
Result
As a result of our efforts, the Collaborative Divorce Alberta Association was able to significantly increase its membership and raise awareness of the collaborative divorce method. The website saw an increase in traffic and engagement, and social media metrics also showed a positive trend. Additionally, the association was able to maintain its marketing efforts within its budget which helped increase its ROI. Because of our efforts, we were able to establish a long-term partnership with the organization.
“Melissa at BuzzMate MArketing has been the most cost-effective and responsive marketing support person the Collaborative Divorce Alberta Association (CDAA) has ever had.”
— Gordon Andreiuk, Board Member of the CDAA